AdHawk was founded in 2017 and manufactures the necessary software, hardware, and chips that determine where a user is looking. The startup also launched its own glasses called MindLink, while it also sells the technology to other manufacturers.

Google is eyeing AdHawk for its eye-tracking tech. This acquisition boosts Android XR and signals new hardware and smart glasses development.

Google's AI expansion continues with the AdHawk acquisition for smart glasses and the launch of its Gemma 3 open-source models