Amazon Prime Day is a summer sale that was first introduced in 2015. At its start, Prime Day was a single-day event meant to celebrate the company’s 20th anniversary. Over the years, it’s expanded into a 48-hour event, but this year it’s getting another extension: Amazon Prime Day 2025 will be four days long.

Want to make the most of your Fujifilm camera? We've rounded up the best Fujifilm lenses, now with expected savings on Amazon Prime Day this July 8.