Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by removing its 'old-timer' character.

Cracker Barrel is marching forward with an ongoing makeover. And to some fans' dismay, the chain’s new logo now ditches the barrel itself.

Cracker Barrel Old Country Store Inc.’s shares are slumping amid a mounting conservative backlash to the restaurant chain’s move to change its logo after nearly 50 years.Shares of the company have dropped each day since it announced Tuesday that it would be removing the image of an old man leaning against a barrel from its logo,

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel," but reactions have been mixed.

The Cracker Barrel logo debate isn't as one-sided as you think. While many fans are furious, a few voices of support are emerging. We break down both sides of the modern versus nostalgia argument.