Champagne showers, a staple of Formula One races, may be reserved for the racetrack, but the mood at Apple was certainly celebratory over the weekend, as the big-budget “F1” delivered the studio its first box office hit.

The Movie' roared to the top of the US and Canadian box office this weekend, fueled by star power and a finely-tuned marketing campaign, according to Comscore.

Apple Original Films' F1 has raced to a $144M global launch, including $88.4M from 78 international box office markets. The starts for the Brad Pitt-starrer are higher than projected coming into the weekend,