News

Gen Z & Gen Alpha ‘Brainrot' Terms Have Officially Been Added to the Cambridge Dictionary - & We Have So Many Questions

Language is ever evolving, and that's never been more evident than when listening to Gen Z and Gen Alpha talk. They say the ...

Does AI understand Gen Alpha? Teen’s study says slang may put kids at risk

A teen’s study on AI and Gen Alpha slang suggests that AI moderators may not be catching online harassment between young ...

Sam Altman's bold prediction: Gen Alpha grads could skip the cubicle and head right for high-paying jobs in space

Sam Altman predicts the class of 2035 could trade office jobs for AI-driven careers in outer space — a sci-fi sounding future ...

Knowa De Baraso Gives Celebrities and Leaders a Gen Alpha Grilling with iHeart Podcast ‘Now You Know’

Knowa De Baraso, the teen pundit who made a splash at the DNC, blends pop culture and politics in a new podcast for Reasoned ...

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

This generation has more spending money than you'd think,” DKC President Matthew Traub said. “Their economic influence is ...
Progressive Grocer8d

Catering to Gen Alpha, a Foodie Generation

The stereotype of the junk-food-demanding picky eater is outdated. Many Gen Alphas are sophisticated foodies, with 32% ...
Parents on MSN10h

Gen Alpha Is Ditching Kids’ TV for Twitch and YouTube—Should Parents Be Worried?

Ahead, learn more about Gen Alpha’s media habits and how to create healthy boundaries around screen time and “unfiltered” ...
CivicScience10h

Do Moms of GenAlpha Kids Shop Differently in the Beauty Aisle?

CivicScience clients and partners have access to our millions of daily survey responses, allowing them to generate actionable ...