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Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.
We’re not quite there yet, but it sure feels imminent.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
22hon MSN
Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist everyone's been waiting for,
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HBO is synonymous with great television -- and now HBO Max, the re-rechristened name of Warner Bros. Discovery's linchpin streaming service, is synonymous with major corporate reversals. There is little doubt about that,
Max subscription holders, you’re gonna laugh when I tell you this: HBO Max is the new-old name for this streaming destination. The announcement was made through the official channels, and the suits in charge surely knew that this would be something people would talk about.