Since its debut in 1977, Cracker Barrel's iconic logo has remained the same -- save for a few slight updates. But not anymore.

Cracker Barrel CEO Julie Masino talks tariffs, value on the restaurant menu and the response to the newly redesigned stores, logo and restaurants.

The southern "country" style restaurant-store chain is introducing a new logo, and launching a new menu for the fall season as part of its "All the More" campaign, Cracker Barrel announced in an Aug. 19 news release. The company is partnering with country music artist Jordan Davis for the initiative.

The newly branded Cracker Barrel restaurant chain is hosting a Thursday event featuring country singer Jordan Davis in the Meatpacking District.

The southern-style restaurant chain has invoked criticism by some who dislike their new logo and business practices.

Cracker Barrel has received fierce reactions from some customers and conservative commentators following a major change.

As part of the rollout, the company launched a new brand campaign on Tuesday, “All the More,” highlighting how Cracker Barrel is “bigger than just a meal.” The campaign leans into country values of warmth, connection and home-cooked food, with help from country artist Jordan Davis.