Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by removing its 'old-timer' character.

MAGA world has made its feelings clear. Cracker Barrel debuted a new logo earlier this week, which removed the iconic image of a man leaning on a barrel, a defining part of the restaurant chain’s identity since 1977. The logo leaves only the name of the restaurant chain — marking the first time in 48 years that it only features text.

Cracker Barrel Old Country Store Inc. is continuing to struggle under new leadership, as new CEO Julie Felss Masino talked about a long road ahead to recovery and long-term profitability for the ...

Cracker Barrel could soon be offering customers a revamped menu complete with lower prices, according to a recent proposal from CEO Julie Felss Masino. During this month’s conference call ...

Following backlash against the restaurant and gift shop chain Cracker Barrel’s rebrand and new logo, company CEO Julie Felss Masino went on “Good Morning America” to respond Tuesday. She claimed that the company “needs to feel like the Cracker Barrel for today and for tomorrow” while still preserving what customers “love.