Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and Arsenal. City agreed a 10-year deal with Puma worth around £650m (£65m a season) in 2019. Arsenal’s eight-year deal with Adidas was reported to be worth around £600m (£75m a season) when it was agreed in 2022.

Liverpool have agreed a "multi-year" deal that will see Adidas become the Reds' kit partner from 1 August. The Premier League club previously partnered with Adidas between 1985-1996 and 2006-2012. Nike have supplied Liverpool's kits since the start of the 2020-21 season.