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While the survey also found that 17% of fans "hate" what she has done to the NFL, that does not outweigh the positive gains. It also has not likely influenced their willingness to watch.

WNBA star Caitlin Clark sat first chair next to Swift during the Chiefs playoff game against the Houston Texans in January 2025, and her status as an elite athlete make her a compelling guest for the most important NFL game of the season.