Nike partners with Kim Kardashian's Skims for new women's athleisure brand
Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better compete with upstart brands.
Nike announces partnership with an unlikely brand ambassador: Kim Kardashian
STATEN ISLAND, N.Y. -- In an attempt to “disrupt the global fitness and activewear industry … in service of all women athletes,” Nike has announced the release of NikeSKIMS -- a new collaboration with reality star Kim Kardashian.
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...
NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.
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