Here's how Kanye West landed a Super Bowl ad in several local markets, then used it to sell swastika T-shirts after it aired.

Ye used a local TV ad in Los Angeles to direct people to his website, where he is selling T-shirts emblazoned with swastikas.

Kanye West bought a 30-second local television spot on Sunday night that played only in Los Angeles, Philadelphia, and Atlanta during the Super Bowl to promote his Yeezy fashion brand, bringing more scrutiny about his erratic and antisemitic behavior.