Days after a nationwide "economic blackout," a 40-day boycott of Target has begun — with more actions against major corporations upcoming. Here's why.

If you’re reading this, you’ve probably heard of multiple boycotts aimed at businesses that reversed their commitment to diversity, equity, and inclusion (DEI) under pressure from conservatives and the Trump administration.

Shoppers are boycotting Target stores in response to the retailer's DEI reversal. Amazon, Walmart economic freeze outs are next.