The death of Valeria Márquez, 23, was the latest reminder of the rise in violence against women in the country.

Valeria Márquez, 23, appeared to have been speaking to a delivery man off camera on her livestream Tuesday when she was shot once in the chest and once in the head and collapsed, dying instantly. The model and beauty influencer was inside a beauty salon in the municipality of Zapopan, the fringes of Guadalajara, when it happened.

Valeria Marquez was addressing her TikTok followers in a livestream from her beauty salon in Zapopan, Mexico, when a man arrived at her door to deliver a small parcel.