Adidas' controversial LGBTQ+ advocacy campaign did "more harm than good" for the brand's image and failed at their of advocating for the pride community, a branding expert told Fox News. Adidas ...

Adidas is launching its biggest marketing campaign ever, which will be aimed at high school age consumers. The centerpiece of the campaign will be a 60-second video commercial. The commercial, notes ...

Adidas Originals is changing course. For its spring campaign, the popular heritage-based sub-label is not just focusing on the heritage of its core products but is seeking to inspire fans to embrace ...

Why is adidas increasing its marketing investment? In a highly competitive market, marketing has become a key tool for sports brands. For this brand, the goal of this investment is to strengthen its ...

Running a marketing campaign is not as easy as it used to be, especially in sports. But Adidas has nailed it with Anthony Edwards’ sneaker campaigns, matching his swagger with bold, cinematic choices.

Kanye West and Adidas have been in a legal battle following the collapse of their partnership. Adidas is now asking West to return $75 million of marketing funds, per Bloomberg. The rapper previously ...