To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

When Apple launched its streaming service back in 2019, it was branded with a “+” at the end as a way to differentiate it from the existing Apple TV app, which also offers content from third-party ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

One of the longest running hits for Apple TV+, The Morning Show, is returning soon with season 4. And the new trailer reveals a darker turn coming for the series. When Apple TV+ launched in 2019, its ...

Apple’s longest-running original comedy series is getting new life on the BBC in the United Kingdom. The Apple Original Trying, which premiered on Apple’s streaming service in May 2020, will now be ...

Apple now offers some older Apple TV+ original films for digital purchase and rental in the ‌Apple TV‌ app's store section. Older ‌Apple TV‌+ titles including Sofia Coppola's 2020 movie "On the Rocks, ...

The exec producer of Berlin ER (KRANK Berlin) has recalled the “huge shock” of Sky Deutschland’s exit from original production in 2023, and how the hit Apple TV+ drama was later rescued from the brink ...