Over 2,000 years ago Greek philosopher and scientist Aristotle cracked the code to persuasion. Aristotle is most known for his knowledge and ideologies surrounding abstract, political and rational ...

He identified them as logic (logos), credibility (ethos), and emotion (pathos). When these three pillars of communication are in perfect balance, Aristotle described the result as “the ideal of human ...

Statue of Aristotle at the Athens Academy in Greece.. Photo: Getty Images What does a man born in 384 BCE have to teach the modern writer? A lot. When I teach persuasive writing, participants are ...

Recently, I was discussing the persuasive power of advertising with a researcher who is analysing consumer behaviour. He asked me if I had ever purchased a branded product because of an advertisement ...

Washington, D.C., May 18, 2026 (GLOBE NEWSWIRE) -- Political media has never been harder to plan — or easier to waste. Cycles compress, channels fragment and the audiences that decide elections are ...

If there are two definitive features of ancient Greek civilization, they are loquacity and competition. - Lawson-Tancred (1991) in an introduction to Aristotle's The art of rhetoric. Textbooks in ...

Aristotelian rhetorical strategies—ethos, pathos, and logos—remain critical for persuasive communication, particularly in political oratory. Implementing these strategies in radio broadcasts presents ...