Iconic logos. The unique identifier of your favorite cars, trucks, SUV, and sports cars comes from a place of significance and shares a story. A heritage, a legacy, and a badge of honor (in most parts ...

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An iconic logo redesign signals a significant shift reflecting deeper strategic change at one of the world’s most recognizable automotive brands is a logo redesign. Honda Motor Co., Ltd. has ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Minimalism is very much the rage these days, and I personally love it, but the recent spate of new automotive logos has got me wondering, does minimalism work on company logos or have they so far been ...

Buick is hardly the hottest brand in the U.S. market at the moment, with models like the Encore crossover lacking the unique features and driving dynamics to compete with the best in the segment. The ...

For millions, purchasing a vehicle is one of the most significant transactions most people will ever make. So not only must new vehicles meet every safety and governmental regulation, but getting the ...

The Duster has developed a 'cult' brand following after Renault was credited with pioneering the midsize SUV segment in 2012, ...