I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

We live in the age of “experiences”. A good customer experience can turn a one-off consumer into a loyal brand advocate. Given that we now live in a digital-first world, businesses across the region ...

Selling directly to people, rather than other businesses, is a big deal for companies these days. It’s all about how ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

E-commerce expert Bharat Sharma tells EPI editor Douglas Blakey that the majority of existing B2B online commerce is broken and how the purpose-built Apex B2B platform addresses merchants’ pain points ...

Side view closeup of woman hand showing fan of dollar banknotes, arm holding cash, lot of money and wealthy life, big profit, financial income. Indoor studio shot isolated on yellow background.