BBC Creative and ManvsMachine collaborated on the channel’s new idents, which are designed to offer a “livestream of the nation” BBC One’s new idents position the channel as the glue between us all.

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Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

Add Yahoo as a preferred source to see more of our stories on Google. The BBC has announced plans to “join the dots” between different arms of the corporation with new idents, layouts and graphics.