In a landscape where authenticity has become increasingly sparse, the rapper is proof that sometimes the best way to engage ...

“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

These are the biggest K-beauty nail trends set to dominate your feed in 2026 — including tattoo manis, "syrup nails," and ...

The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and ...