Now, Adweek‘s David Gianastasio is confirming what many of us have long suspected to be true: Those ads? Total scams. He explains how they worked: If it’s on the Internet, it must be for real! Enter ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 hour 7 min ago By E.J. Schultz - 1 hour 33 min ago By Erika Wheless - 1 hour 33 min ago 2 hours 33 min ago By Ad Age Studio 30 - ...

There’s no way you haven’t seen it: that shrinking waist ad that’s all over the Internet promising “1 Tip for a Tiny Belly.’’ The ad has made its way onto so many websites — including US News and ...

You’ve seen the ad a thousand times on the Internet: “1 Tip for a Tiny Belly” says the hand-lettered headline above the crudely drawn swelling-and-shrinking belly. “Cut down a bit of your belly ...

Thanks in large part to the recession, which is forcing Web publishers to sell remnant inventory to ad networks at basement prices, there's a proliferation of crappy ads on the Web. Exhibit A is the ...

WASHINGTON -- It might be the ad that ate the Internet. "1 Tip for a Tiny Belly" reads the headline, rendered in fake hand-lettered type and positioned above a crudely animated drawing of a woman's ...

It might be the ad that ate the Internet. “1 Tip for a Tiny Belly” reads the headline, rendered in what appears to be hand-lettered type and positioned above a crudely animated drawing of a woman’s ...

Maybe you’re one of the internet-savvy folks who have seen one of those ubiquitous “tiny belly” ads but never bothered to click one. You sensed that the “weird tip” was probably bullshit. If so, you ...

Renoir's "Bather with Blond Hair" I knew there had to be something weird about those ads. The ads I'm referring to are the ones announcing, "1 Weird Old Tip for a Tiny Belly." They appear ...