CHANTILLY, Va.—BIA Advisory Services has issued new forecasts for the local broadcast TV industry in 2024 that predict the sector will generate $23.8 billion in advertising revenue, with $21.7 billion ...
CHANTILLY, Va.--(BUSINESS WIRE)--BIA Advisory Services estimates the local broadcast TV industry in 2024 will generate $23.8 billion in advertising revenue, with $21.7 billion in over-the-air (OTA) ...
In October of last year, BIA Advisory Services predicted a tidal wave of local ad spending fueled by political revenue. Now, two months into 2024, BIA has tempered its US Local Advertising Forecast ...
CHANTILLY, Va.—BIA Advisory Services said today that it expects revenues across all media in the U.S. will reach $165.7 billion in 2023, a decline of 0.5% from the firm’s final estimate of $166.5 ...
You’ve seen and heard the recent quarterly earnings results from the nation’s largest, publicly traded radio broadcasting companies. For many, digital advertising growth is robust. However, that ...
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