Big 12 becomes first conference to put sponsor logos on all teams' football, basketball jerseys

The Big 12 announced a multiyear deal with Monster Energy, becoming the first league to put co-branded logos on all of its ...

Big 12 will add Monster Energy jersey patch for every team across football, basketball

Big 12 commissioner Brett Yormark announced the introduction of league-wide sponsorship agreement with Monster Energy ...

Big 12 football, basketball teams to sport Monster Energy patches on uniforms

Big 12 Conference football and basketball teams will now how Monster Energy logos on uniforms and playing fields. Here's the details.
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Arizona basketball, football teams to wear Monster patch on uniforms via Big 12 sponsorship deal

Among the newest revenue streams in college athletics is advertising on uniforms, with the NCAA allowing sponsor patches. And ...

Big 12, Monster Energy announce jersey patch, field logo deal

IRVING, Tx. (WBOY) — Big 12 Media Days kicked off its 2026 session on Tuesday with a monster-sized announcement from Big 12 ...

Kansas State will have green in football, basketball uniforms. Here's why

Big 12 schools including Kansas State will add Monster Energy patches to uniforms as part of a new branding deal.