The astounding cost of new electric bicycles from carmaker Porsche is enough to raise even the salesman's eyebrows. With a price tag of €9,900 at home in Europe, the Volkswagen-owned company, renowned ...

Car companies love to slap their brands on bikes, and this new trio of Porsche e-bikes only adds to it. Blackheart Bike Co. has a neat-looking titanium gravel bike that fits right into its ...

If there's one way to gauge the growth of the e-bike industry, it's by noticing that even automotive manufacturers are hopping in on the action. Take Porsche and their Cross Performance EXC as the ...

One not-so-discreet but highly efficient way to make the stock go up is to use celebrity endorsement. Before influencers were all the rage, this is how big brands did some of their covert advertising: ...