Iceland—that cold, grey, moss-covered lava rock of a country—has been enjoying a renaissance for about ten years now. Tourism there has grown exponentially, especially with the relatively recent surge ...

BioEffect is betting it can tap into a market for skin regeneration in the U.S. The skin-care business, which makes a line of products from a plant-based version of epidermal growth factor, is ...

What it is: A serum from the Iceland-based skin care brand Bioeffect, which harnesses the power of the “cellular activator” EGF (epidermal growth factor) to boost skin’s thickness and overall ...

If you've ever been to Iceland or scrolled through a friend's enviable travel photos, you've likely noticed that it's a special place full of natural wonder. But did you know that effortless beauty ...

Sign up for the best picks from our travel, fashion and lifestyle writers. Skincare is a funny one. Beyond making your skin look and feel momentarily soft and supple ...

This innovative anti-aging serum from Iceland vows to restore skin's youthful radiance and minimize the appearance of fine lines, thanks to unique biotechnology that uses plants to mimic the ...

LONDON — It’s a big year for Bioeffect, the Icelandic skin-care brand that believes in the healing and rejuvenating power of naturally occurring, collagen and elastin-building proteins which it ...

Is this anti-ageing potion as potent as the owners make it out to be? Cecelia Jyrwa opts for a tryout When asked by my editor if I wished to review an anti-ageing serum, two questions played up in my ...