Get those wallets ready because Selena Gomez's fan-favorite makeup brand Rare Beauty is dropping soon at beauty retailer Ulta ...

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

Rare Beauty’s yearly sales in 2024 totaled about $400 million, up 14 percent from 2023. Industry estimates now place the ...

Selena Gomez celebrated her newest Rare Beauty product launch in an all-pink look on Saturday.Getty Images for Rare Beauty She’s pretty in pink. Selena Gomez launched her latest Rare Beauty product ...

In the great wide world of celeb-owned beauty brands, we must admit that not all are created equal. While some include ...

Rare Beauty’s most popular products, including the Soft Pinch Liquid Blush, Brow Harmony Flexible Lifting Gel and Warm Wishes ...

Among all the hyped-up, overpraised and inevitably underwhelming beauty formulas that fight for our attention on TikTok, there are a rare few that truly deserve the fame and accolade. There’s CeraVe’s ...

The satin, cap-sleeved Undone by Kate creation is currently available for preorder Bailey Richards is a writer-reporter at PEOPLE. She has been working at PEOPLE since 2023 and interned with the brand ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

If you purchase a product through a link on our site, we may receive compensation. The collection is comprised of six pink-forward shades, including Selena’s custom shade, Cheer, housed in signature ...

This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement. From a cosy everyday fragrance to the ...