Here’s why you’re just as likely to see a sparkly pink cowboy hat this weekend as a weather-worn white leather one.

The PRCA bull riding race is as tight as it’s been in years, but the bigger story may be the versatility of the two cowboys heading to Las Vegas this December, sitting No. 1 and No. 2. Both Stetson ...

With the law of averages, there is a good chance that a new cowboy is crowned the bull riding world champion when the NFR comes to a close. The only two in the top-15 that have won gold buckles are ...

With packed stadiums, major artists, and millions in local revenue, PBR's college tour may be a new playbook for athletic ...

The story all season has been the race for No. 1 in the PRCA | Bill Fick Ford World Standings  between Stetson Wright and ...

Bull Riding was the last professional sporting event in action in North America as mass gatherings were banned. The cowboys then forged a plan leading everyone back to competition. Dener Barbosa took ...

The first night of PBR's Last Cowboy Standing showcase event debuted July 21 on the Canvas Stadium dirt at Colorado State University. It was just the first night of the two-day pro bull riding event ...

DULUTH, Ga. — If Beyoncé's “Cowboy Carter” tour proved anything this week, it’s that the Western revival is alive and thriving in Atlanta. Now, another cowboy-themed showdown is bucking into town — ...

Saddle up: The bull-riding cowboy bar coming to Easton Town Center has set its opening night for Feb. 29. PBR Cowboy Bar + Smokehouse, popular in 14 other cities from Atlanta to Arlington, Texas, ...