This undated image provided by Nestle shows the company's new Butterfinger Peanut Butter Cup, the brand’s first line extension in five years, (AP Photo/Nestle) NEW YORK (AP) -- Move over Bart Simpson.

Nestle is attempting to cash in on the Super Bowl hype by launching an ad campaign for its new Butterfinger Peanut Butter Cups during the big game. “The Simpsons” fans will be sorry to hear that so ...

So it's an ad campaign that will probably have multiple parts moving forward as Nestle tries to make a major impact on the market. The Super Bowl commercial was just the tip of the iceberg in terms of ...

Butterfinger is going to the Super Bowl to grab America's attention for its first product launch in five years, and the largest launch in the brand's "90-ish"-year history: Butterfinger Peanut Butter ...

For as long as I can remember (OK, like three years), I've been making just about everyone I know watch clips from Billy On The Street, and stared them out until they've laughed. When anyone has dared ...

The Simpsons are well-known for their hilarious main cast of characters, but also adding to the show’s legend is its deep bench of funny side characters. Whether it’s Principal Skinner’s uptightness, ...

Miley Cyrus is starting to look almost tame next to what some Super Bowl advertisers already are up to this go-round. Butterfinger, the Nestle-owned brand that will air its first-ever Super Bowl spot ...

Butterfinger will broadcast its first ever Super Bowl commercial Feb. 2, but viewers don't have to wait until then to get a taste of the brand's suggestive ad campaign. The Nestle-owned brand released ...

Nestlé Butterfinger ramped up anticipation for its Super Bowl ad with an announcement on live-streaming application Periscope, roping in the help of professional skydiver Carson Schram. Butterfinger ...

Kind of a boring game, non? At least it's over. A couple people died in a fiery crash in SoMa, and thieves swiped some tickets and a signed Cam Newton jersey destined for an official NFL auction, but ...

Nestlé wanted to connect with its Butterfinger candy bar customers and its comedic heritage online, but it didn't rely on traditional digital advertising to do it. Instead, it worked with Yahoo! to ...