Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude of ...

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...

For years, companies have operated on the belief that B2B buyers function differently than typical consumers—that their decisions are shaped mainly by logic, procurement processes, and financial ...

B2B buyers are as concerned about transparency, brand purpose and customer experience when making a purchase as consumers, research by Marketo has found. According to the report Creating Epic Customer ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Dubai’s property market has matured significantly over the last decade. Buyers are more informed, investors are more ...

For decades, commercial real estate investment sales brokerage has relied heavily on memory, relationships and anecdotal experience. Brokers would say things like, “He’s a good buyer,” or “They always ...