Marketing is changing, and we are beginning to understand the psychological influences that affect consumer behaviour. No longer are we focusing on discount prices or bright colours. Here, James Smith ...

Ever heard of the ‘pratfall effect’? How about ‘charm pricing’? These are prime theories of social psychology and behavioural science. And that, in turn, is the secret to fine-tuning your advertising ...

The following is a chapter from Richard Shotton's The Choice Factory, a book about applying behavioural science and psychology to advertising. Your main task this afternoon is to interview the last ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

This book by Richard Shotton presents 25 behavioural biases that influence everyday decision-making and, with its comprehensive scope, aims to make behavioural unpredictability much easier to navigate ...

Richard Shotton’s new book The Choice Factory is about the decisions we make every day, and the biases that complicate them. Richard sat down with WARC’s Sam Peña-Taylor to talk about the origin of ...