Ethnic wear is all about the perfect fit, be it for blouses/cholis with lehengas or your favourite, gorgeous saree. If you’ve come back from the store disappointed about not being able to find the ...

Despite the world practicing social distancing and more people staying at home, cultural fashion shops have observed a steady rise in demand for local RTW clothes. Chiro’s by Jigyasa meets this need ...

Arunisha Sengupta, Co-founder of Choli Boli, a brand that designs aesthetic and “different” saree blouses narrates an interesting story about the upper garment worn with the saree. However, Manika ...

New Delhi: The most colourful and lively time of the year is just about to start, starting with Maa Durga’s blessings during Navratri, Durga Puja and Dusshera, followed by Diwali in India. With a ...

The sexiness you feel when you step out in a well fitted, brilliantly designed, backless choli is something words cannot describe. The confidence level is through the roof, you’re feeling yourself to ...

Grab all the attention this wedding season with these celebrity-approved timeless lehenga blouse designs. Ethnic clothing is one of the most common wardrobe essentials every Indian woman owns. Plus, ...

The history of the sari blouse, also known as the choli or ravika, is deeply rooted in the traditional attire of women in the Indian subcontinent. The blouse is a fitted upper garment that is worn ...

Bollywood actress Janhvi Kapoor has served us some of the hottest desi looks ever! Be it her shimmery sari or backless blouse, the actress has redefined ethnic wear for all the millennials out there.

It's that time of the year when traditional wear takes centre stage; which means your ethnic looks can come out of your closet right on schedule. The flowing lehengas, glorious sarees and gorgeous ...

Too loose, too tight, too deep and just not right? Is that exactly the case with your choice of lehenga cholis? Here is what you need to know to pick the right one. Ethnic wear is all about the ...