Get outdoors more. That's the message embedded in a new ad campaign from ad agency Energy BBDO Chicago for client Claritin, an allergy relief drug. Claritin's urge to disseminate such an outdoorsy ...

WHITEHOUSE STATION, N.J., March 19 Schering-Plough Consumer HealthCare, a subsidiary of Merck & Co.(NYSE: MRK), and the maker of non-drowsy CLARITIN allergy medicines, wants to learn what millions of ...

A Claritin ad aired in 1996 before regulatory changes made drug spots on television more common — and before the allergy medication became available over-the-counter. At the time, the Claritin ad ...

Claritin is teaming up with "American Idol" judge Kara DioGuardi to share her story and encourage others to do the same for a chance at stardom in an online commercial. The allergy manufacturer wants ...

WASHINGTON (AP) _ Several consumer groups filed a lawsuit Thursday against the makers of Claritin, the nation's most widely prescribed allergy drug, alleging that ads mailed to consumers make bold ...

What’s in a name? A lot, especially if you’ve already got solid brand equity in a crowded market. And so Bayer’s new nasal allergy OTC drug ClariSpray is taking two syllables--and possibly name ...

Germany's Bayer plans to buy U.S.-based Merck & Co.'s consumer health business, creating a combined medicine cabinet of household names from Bayer's aspirin to Merck's Claritin allergy pills.