The conventional wisdom in classical economics is that we humans are “rational actors” who, by our nature, make decisions and behave in ways that maximize advantage and utility and minimize risk and ...

Subconscious biases are common in medicine because doctors and other health staff are humans who are prone to such errors. Cognitive biases are not necessarily caused by negative intentions — they ...

David Chapman is COB of 919 Marketing, a national content marketing firm with a track record of turning emerging brands into market leaders. In the world of franchise sales, understanding how ...

Mental health disorders such as anxiety and depression are leading causes of disability worldwide. While effective treatments exist, early detection and prevention remain crucial goals in clinical ...

Twelve-year-old Jaysen Carr died in July 2025. While he swam in Lake Murray, a reservoir a few miles from Columbia, South Carolina, Naegleria fowleri – a rare amoeba found in warm fresh water – ...

Election years are a ripe opportunity for behavioral mistakes. There seems to be a lot at stake given the potentially huge change coming around the corner. Uncertainty hangs in the air, taking up all ...

The investigation of affective states and cognitive bias in animal behaviour has emerged as a critical area of research, shedding light on how emotional states influence decision-making, perception ...

It is well-documented how imposter syndrome can hinder you in the workplace. The cognitive bias which describes the condition of not feeling successful internally when you appear to be thriving ...

Have you ever wondered why you think, react, and decide the way you do? Our minds are full of hidden shortcuts – cognitive biases – that subtly guide your choices every day. Some biases make you more ...

Every choice we make, from picking peanut butter to forming political opinions, is influenced by unseen cognitive biases.

Small, subtle, instinctual biases in our heads affect our everyday decisions. Many of them are helpful: don't go into the woods alone at night. Some of them can be less helpful. The fact of the matter ...