A controversial idea called qualia suggests the reality you see belongs to you alone.

Reading in color on an e-reader can be like reading a washed-out photocopy of a magazine. It means putting up with faded ...

The Tsimane’ people of the Amazon (pronounced chee-MAH-nay, roughly) hunt, farm, and forage. They don’t have a lot of technology. And if you talk to them about the colors they see in the world, they ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

The color wheel was first developed by English mathematician and physicist Sir Isaac Newton, who discovered that white light (what we perceive as colorless daylight) is composed of a spectrum of ...

Pantone has announced the official color of the year for 2026: a shade of white called “Cloud Dancer.” Also known as Pantone 11-4201, Cloud Dancer is “a billowy white imbued with a feeling of serenity ...

The green hue feels both fresh and enduring.

Rochester Institute of Technology color scientists know why the color of the dress that went viral has some people seeing blue/black and other seeing white/gold. “An aspect of color perception is ...