Celebrity endorsements don’t always have the desired impact. In some cases, one misjudged choice is enough to turn an ad into ...

Comedian Matt Rife’s new ad campaign for cosmetics brand e.l.f. is the latest celebrity-starring commercial that has caused social media users to melt down. The make-up brand published their ad online ...

If you've been seeing way more stars on your TV recently, but not in actual shows, you're not alone. By now, you’ve certainly seen it — Courteney Cox and Lisa Kudrow for Royal Kingdom, Jennifer ...

Brands in the United States are spending more on high-profile celebrities than ever before as advertisers look for reliable ways to cut through an ...