AI’s edge may come not from more consumer data, but from better signals on consumer emotions, expectations and intentions ...

As AI changes how consumers discover products and interact with brand content, marketers lack the visibility, strategy and measurement tools to keep pace. That's the key finding of new data from ...

Big brands have built empires on slogans, declaring themselves the best among their competitors. These claims—glowing, ...

Streaming platforms have long relied on a captive-audience advertising model that interrupts viewers and increasingly drives ...

Prof Gino Verleye, PhD, and Wim Vermeulen provide a research perspective concerning how sustainable advertising should be ...

Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

Gen Z’s consumer behavior collapsed the traditional marketing funnel. Discovery, validation, and purchase now happen at once, ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

The Challenge For healthcare organizations with strong regional footprints, understanding consumer perception at the local ...