The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

The process of crafting a custom hydraulic cylinder rod for a 90-ton excavator, highlighting strength, tolerances, and machining technique. What makes components at this scale challenging? 10 famous ...

In this alter-auto world we live in, there are basically three types of people building/driving custom rods: those that do it for the pure love; those that do it for ego or recognition; and those that ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

When SEMA was established in 1963, those letters stood for Speed Equipment Manufacturing Association. A big part of the new organization's focus was on the hot rod aftermarket, and that was still the ...

BACK IN MAY, I drove to Yarmouth, Maine, to visit the Maine Fly Co. I was there to pick up a custom fly rod they’d made for me and to go fishing with owner and founder Jeff Davis. I expected to find a ...

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Entrepreneurs are risk takers. When it comes to investing and creating *** business, you must be creative. Problem solvers and I've been waiting for that aha moment of there's *** problem that needs ...