Ask a Data Scientist.” Once a week you’ll see reader submitted questions of varying levels of technical detail answered by a practicing data scientist – sometimes by me and other times by an Intel ...

Digital commerce is entering a new era where customers demand not just personalized interactions, but real-time, meaningful ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

With the rapid integration of AI and automation into the marketing sphere, staying ahead of the curve requires continuous ...