Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for ...

Airfare by algorithm: Delta leans into AI pricing — but is it a good thing? Posted: Jul 18, 2025 / 10:19 AM CDT Updated: Jul 18, 2025 / 10:19 AM CDT ...

Delta is not alone in its search for ways to revolutionize an airfare pricing model that dates back decades, said Laurie Garrow, director of the Air Transportation Lab at Georgia Tech.

Airfare by algorithm: Delta leans into AI pricing — but is it a good thing? Posted: Jul 17, 2025 / 05:30 PM CDT Updated: Jul 17, 2025 / 09:54 PM CDT ...

Delta's use of an AI-supported pricing tool quickly ballooned into a public relations problem, demonstrating the challenge airlines face when upgrading their retailing capabilities. "There is ...

Delta is using AI to "personalize" the price you pay for airfare. Here's what that could mean for your next trip.

Delta's transparency regarding this shift has drawn national attention. Other airlines are already testing their own AI fare systems, and experts expect the industry to follow suit.

If you are eyeing Delta Air Lines stock and wondering if now is the time to jump in, you are not alone. Investors have had a ...

MINNEAPOLIS - Delta Air Lines said a glitch that appeared to show different airfares to frequent fliers happened because it was trying out a new company to power flight searches on its website.