While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

Ajay Gupta founded Stirista in 2009. As CEO, he oversees the data-driven, performance marketing solutions provider's global growth. Every day we hear about the state of the economy, rising inflation ...

What is digital power? Unfortunately, there are too many definitions, but the best I have found is applying “digital control” techniques using a microcontroller or digital signal processor. This means ...

Looking back at retail trends in 2019, there have been some encouraging examples of omni-channel transformation finally kicking in. Hudson’s Bay Company (HBC) is not one of those examples. In fact as ...