These formulas offer major staying power—and will leave your complexion looking better than before you applied it.

If it hasn’t already hit your FYP and you’ve already exhausted all the holiday films that Hallmark and Netflix have to offer, then listen up. This is a product launch (and movie debut) you won’t want ...

OAKLAND, Calif., November 10, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, continues to expand its ...

Actors Joey King and Lucien Laviscount find themselves in a sticky situation while starring in e.l.f.’s latest entertainment-fueled creative. e.l.f. Cosmetics Power Grip Primer is ...

As we age, the delicate skin around our eyes undergoes many changes. One of the most noticeable differences is that our eyelids may become creased or lined. This makes it more difficult to apply eye ...