Adam Reed knew he wanted something different for his daughter. It was before she turned 2 that he and his wife, Jennifer, started to discuss what their family tradition would be around the holidays.

Adam Reed created Reindeer In Here to be a "more positive" Christmas tradition. When Adam Reed went to the store to purchase an Elf on the Shelf kit for his daughter, he was disappointed by what he ...

It's almost Christmas and Santa's test flights have run into trouble. Can The Elf on the Shelf, a crew of adorable Elf Pets Reindeer and Santa's gang of trusted Scout Elf friends help him find the ...

WINNIPEG, Manitoba - How do Santa's reindeer fly? A Canadian has the answer to this and other burning reindeer questions she gets by e-mail from thousands of children around the world at Christmas.