From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

When Nicholas Nunes was promoted to director of enterprise social media at BMO in 2018, the bank had seven different point solutions for its social media tech stack. "We had use cases that all lived ...

Elevate your B2B social media game in 2025? This comprehensive guide walks you through essential steps to craft a data-driven, impactful strategy. Foster Cross-Department Collaboration: Work with HR, ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Grocers typically use social media to show off what they bring to shoppers’ tables, from seasonal products to fresh meals. At the end of the day, though, most grocers’ social media pages end up ...

Discover the differences between organic and paid search and social media strategies for local businesses. Make informed decisions on where to invest your time and resources. Local business owners ...

Chief Marketer interviewed marketers at CES on Wednesday, Jan. 8, about the latest tech trends, brand activations, their impressions of the show, marketing advice and more at our branded studio on the ...