Ask anyone in the beauty industry about the most popular perfumes and they'll likely mention one brand that has really blown up over the past couple of years — Phlur. Led by OG fashion blogger ...

I recently tried Bella Amalfi and Figure It Out, two vegan fragrance from Kimrica and they have changed the my perception of ...

If you've heard of Perfume Genius recently, you may be asking yourself: Is this an app that will help me identify perfumes? Or perhaps a new boutique chain of fragrances? You would be wrong on all ...

If there’s one fragrance brand that has really made an impact, it’s Phlur. It launched in the US in 2015 but crossed the pond in 2022, releasing a steady stream of scents that sent the internet into a ...