Unilever UK is to put GBP15m (US$29m) behind a relaunch campaign for Flora Pro-activ. The re-launch is designed to stop “customer confusion about cholesterol-lowering products”. Judith Bruins, Flora ...

An advertorial for Flora pro.activ which appeared in the Telegraph is found to have breached the advertising code for not making it clear that the article was a marketing communication. The article ...

Consumer goods giant Unilever has announced a GBP5m (US$7.6m) marketing spend for its Bertolli and Flora pro.active brands. The firm has launched a “new and improved” recipe for its Bertolli spread, ...

Online portal Flora pro.activ, owned by consumer goods company Unilever, has chosen UK professional network, Doctors.net.uk to run an educational and information programme targeting GPs across the ...

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