What is "fomo", and why do we all feel it? Dive into the term's origins and the psychology behind the fear of missing out.
September is Self-Care Awareness Month. To observe it, every week we’re speaking with experts in mental health and wellness to offer actionable ways to practice self-care that prioritize emotional ...
While everyone occasionally experiences “fear of missing out” (FoMO) on fulfilling and pleasurable events or happenings with their peers, researchers warn that the degree to which someone experiences ...
“I wish that I could be like the cool kids,” goes the catchy hook for the hit song by Echosmith. The official video has been viewed over 15 million times on YouTube, perhaps tapping into something ...
Not every event needs a velvet rope. But if you want to make audiences crave a branded experience, a little exclusivity can go a long way. That's the power of FOMO—fear of missing out—a psychological ...
Fear of Missing Out (FoMO) marketing taps into ubiquitous social anxiety — missing out on rewarding experiences that others are enjoying. This marketing strategy creates a sense of urgency and ...