Every person encounters at some point in their lives a game or toy which does not deliver what the ad promised. A ruling by the Advertising Standards Authority made on September 20th against Playrix, ...

Demonware has announced its unique in-game advertising solution, DNA, which will enable developers and publishers to implement context-aware in-game advertising and target specific audiences through ...

We’ve all been there, waiting to collect something free in a mobile game in exchange for watching an advertisement for another mobile game. This is usually a chance to stretch or take a drink, but ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally circa 2010. If he was forced to pick a favorite ...

Steve Weiss is CMO at mobile and online advertising monetization platform PaeDae, which transforms game adverts into targeted and engaging rewards. Many developers steer clear of external monetization ...

After successfully quashing the rumor that they had made several unpleasant changes to the Call of Duty battle pass system, Activision has now found themselves facing a genuine controversy in the form ...

The Advertising Standards Authority has taken action against several mobile game adverts today, deeming them likely to cause "serious or widespread offence." As spotted by Eurogamer, three mobile ...

The debate for AI in creative industries rages on, and for every artist or creative decrying them as the death of art, there are just as many evangelicals arguing that the move puts the tools to make ...

On the Microsoft Advertising Blog, J.J. Richards, head of Massive Incorporated, decided to dispel some rumors surrounding the in-game ad industry. Specifically, Richards noted that the in-game ad ...

EA has removed controversial in-game adverts from UFC 4 after criticism of the ads went viral earlier this week. UFC 4, which released on August 14, sparked backlash when players started noticing ads ...

Facebook's latest Oculus Quest 2 is the best VR headset on a budget, offering an experience that rivals much more expensive models such as the Valve Index. It also allows you to play some of the best ...

Having not learnt anything about how media streaming companies have destroyed their business model with advertising, Electronic Arts is mulling over putting adverts inside its games. Apparently it is ...