When WK Kellogg CEO Gary Pilnick recently suggested people could eat cereal for dinner to save money on groceries, his comments sparked a wave of criticism. Pilnick appeared on CNBC on Feb. 21. and ...

A new study suggested that kids’ cereals have changed in nutritional value over the last 15 years. Those cereals now have more fat, sugar and sodium, but less protein and fiber. Starting your day with ...

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to directly ...

It’s time to think inside the box. A Toronto-based registered dietitian has gone viral by explaining how she chooses cereal based on three key factors — fiber, sugar, and ingredients. “I’m obsessed ...

New research shows that the American breakfast staple has become more salty and sugary in recent years—but it can still be a nutritious option, experts say. Given consumer demand for healthier foods, ...

The heart-healthy cereal is now made in the shape of hearts. A beloved breakfast has created new shapes with its heart-healthy cereal for the first time. General Mills has transformed the iconic "Os" ...

One of the top sources of added sugar in children's diets is in their breakfast bowls. A new study shows that advertising aimed directly at kids is driving sales of high-sugar cereals, and it's having ...