While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics.

Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer partnerships, build authentic connections and navigate dark social to create ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing ...

At the Indiana University Observatory on Social Media, my colleagues and I study influence campaigns and design technical solutions—algorithms—to detect and counter them. State-of-the-art methods ...